Privacy policy

Last Updated: June 12, 2026

This Privacy Policy describes how Madirane (the "Website," "we," "us," or "our") collects, uses, and shares your personal information when you visit our website, use our services, or make a purchase from Madirane (collectively referred to as the "Services"), or otherwise interact with us.

Madirane is operated by [Registered company name], a business established in the United Kingdom. For the purpose of UK data protection law, [Registered company name] is the "controller" responsible for your personal data.

For the purpose of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, website visitor, or any other individual whose information we process under this notice.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated policy on the website, revise the "Last Updated" date, and take any other steps as required by law.

How We Collect and Use Your Personal Information

To provide our Services, we collect personal information from various sources as outlined below. The type of information we collect and use depends on how you interact with us.

In addition to the specific uses described below, we use the information we collect to communicate with you, provide and improve our Services, comply with legal obligations, enforce applicable terms of use, and protect our rights, the rights of our users, or others.

What Personal Information We Collect

The personal information we collect depends on how you interact with our website and services. "Personal information" (or "personal data") means any information that identifies, relates to, describes, or could reasonably be linked to you.

Information You Provide to Us Directly:

This includes:

  • Contact information, such as your name, address, phone number, and email address.
  • Order details, such as name, billing and shipping address, payment confirmation, email, and phone number.
  • Account information, including username, password, security questions, and other security-related details.
  • Customer service data, including messages you send to us via the contact form or email.

Some features of the Services require this information. You may choose not to provide it, but this may limit your access to certain features.

Information from Website Use:

We automatically collect certain usage information ("Usage Data") through cookies, pixels, and similar technologies, such as:

  • Website access and usage behavior
  • Device details
  • Browser information
  • Network connection and IP address
  • Technical interactions with our Services

Information from Third Parties:

We may also receive personal information from:

  • Service providers, such as Shopify, that support our website and services
  • Payment processors, for payment information like bank or card details and billing address
  • Marketing or tracking partners, if you visit our site, open our emails, or engage with ads

We treat information from third parties according to this Privacy Policy. See also: "Third-Party Sites and Links" below.

How We Use Your Personal Information and Our Lawful Bases

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we must have a lawful basis for processing your personal data. The bases we rely on are:

To Provide Products and Services: We use your information to perform our contract with you, including payment processing, order fulfilment, returns, account management, shipping, notifications, and support. This processing is based on the performance of a contract (Article 6(1)(b) UK GDPR). Shopify may use your account data to improve your experience.

For Marketing and Advertising: We may send promotional materials by email, SMS, or post where legally allowed. Electronic marketing is sent with your consent (Article 6(1)(a) UK GDPR) or, where permitted, on a "soft opt-in" basis to existing customers under the Privacy and Electronic Communications Regulations (PECR). We may analyse your use of our services to better tailor offers to you, based on our legitimate interests (Article 6(1)(f) UK GDPR). You can withdraw consent or unsubscribe at any time.

For Security and Fraud Prevention: We process your data to detect and prevent fraud, abuse, and security risks, based on our legitimate interests (Article 6(1)(f) UK GDPR) and to comply with our legal obligations (Article 6(1)(c) UK GDPR). You are responsible for keeping your login credentials secure. Please notify us immediately of any suspicious activity.

For Communication and Service Improvements: We use your data to respond to enquiries, improve our services, and maintain customer relationships, based on our legitimate interests (Article 6(1)(f) UK GDPR).

Cookies

We use cookies like many websites. Full details on Shopify's cookies can be found here: https://www.shopify.com/legal/cookies

We use cookies to operate and improve our website and services, store preferences and activity, analyse performance, and better understand user behaviour.

Under PECR and the UK GDPR, non-essential cookies (such as marketing or analytics cookies) are placed only with your consent. You can manage your preferences at any time via our cookie banner where available, or through your browser settings.

Disabling Cookies: Most browsers accept cookies by default, but you can set your browser to delete or block cookies. Please note that this may affect functionality. Blocking cookies may not fully prevent data sharing with advertising partners.

Sharing of Personal Information

We only share personal data with third parties under this Privacy Policy and when there is a lawful basis to do so.

Situations may include:

  • Service providers that operate on our behalf (e.g., IT operations, payment processing, analytics, customer support, logistics)
  • Marketing and business partners for service offerings or promotional purposes (under their own privacy policies)
  • With your consent, such as for product deliveries, social media integrations, or third-party logins
  • Within our corporate group, where it supports our legitimate interest in operating successfully
  • During business transactions, such as mergers or insolvency proceedings, and for legal compliance or to protect our rights

Data Categories and Recipients:

Category

Recipients

Identifiers (name, contact, order, account info)

Service providers, hosting partners, payment processors, shipping and support services

Commercial info (order/purchase data, enquiries)

Marketing and business partners

Internet/network data (usage behaviour, IP address)

Analytics and security partners, affiliates

Geolocation data (based on IP)

Technology and security providers

Third-Party Websites and Links

Our website may contain links to sites or platforms operated by third parties. By clicking these links, you leave our site. We are not responsible for the content, accuracy, or privacy practices of these external sites—please review their policies independently.

Information you post publicly (e.g., on social media or comment sections) may be visible to others. Linking to a site does not imply endorsement or partnership.

Children's Data

Our services are not intended for children, and we do not knowingly collect personal data from anyone under 13, which is the age of consent for information society services in the United Kingdom. If you are a parent or guardian and believe your child has provided us with data, please contact us—we will delete it promptly.

Data Security and Retention

Please note: No security system is 100% secure. Emails and forms may be insecure during transmission—avoid sending sensitive data via unsecured channels.

How long we retain personal data depends on:

  • Whether you maintain an active account
  • Legal obligations we must fulfil (for example, tax and accounting records)
  • Whether data is needed for queries, warranties, or legal claims

International Data Transfers

We are based in the United Kingdom and store data here where possible. Where we transfer, store, or process your data in countries outside the UK, we ensure appropriate safeguards are in place as required by UK data protection law. This may include transfers to countries covered by UK "adequacy regulations," or the use of the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.

Your Rights

Under the UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:

  • Right to be informed about how your data is used
  • Right of access to the data we hold about you
  • Right to rectification of inaccurate or incomplete data
  • Right to erasure ("right to be forgotten") in certain circumstances
  • Right to restrict processing in certain circumstances
  • Right to data portability (in a common format or to another party)
  • Right to object to processing based on legitimate interests or for direct marketing
  • Rights relating to automated decision-making and profiling
  • Right to withdraw consent at any time (where processing is based on consent)

Marketing preferences: You can unsubscribe from promotional emails at any time using the link in the email, or by contacting us. Transactional emails are not affected.

How to Exercise Your Rights: You can contact us at any time using the details below. We may request additional information to verify your identity before responding. We will respond within one month, as required by law, although this may be extended for complex requests.

Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the matter.

You also have the right to lodge a complaint with the UK's data protection authority, the Information Commissioner's Office (ICO), if you are not satisfied with our response:

Contact Information

Shop name: Madirane
Address: 3 Fresh Meadow Lane, Helsby, WA6 0QX, United Kingdom

Email: info@madirane.com
Phone: +447863749909
Contactform: Contactpage

Customer service opening hours:
Monday – Friday: 9:00 AM – 5:30 PM (ET)
Saturday and Sunday: 10:00 AM – 3:00 PM (ET)